Role: Art Director
Scope: Brand strategy, identity systems, packaging, digital campaigns
Tools: Adobe Creative Suite, Figma, AI image tools
MARAE is a conceptual luxury spa brand exploring stillness, ritual, and sensory calm. The project focuses on creating a refined brand system rooted in natural materials, soft contrasts, and architectural restraint.
Developed through brand positioning, visual direction, typography, and material-led design, MARAE demonstrates a strategic approach to luxury wellness branding—where clarity, cohesion, and mood define the experience.