Role: Lead Designer
Scope: Packaging design, campaign visuals, digital assets
Tools: Adobe CC (InDesign, Photoshop)
Outcome: Assets deployed across multi-channel placements reaching an estimated 100k+ monthly readers, boosting engagement across Hearst platforms.
Project Description
Developed the visual system and packaging design for Harper’s Bazaar’s seasonal Beautybox campaigns, aligning premium editorial aesthetics with commercial performance requirements across print, web and CRM.